Marketing Support Services
Have you ever missed a marketing opportunity because of a lack of time or knowledge? Do you regularly forget to post on social media? Or do you struggle with knowing what to write in your email newsletters?
Marketing is a crucial aspect of running a small business, it allows you to reach new audiences and build strong customer relationships. We know that finding the time and having the motivation to promote your business can be hard, but it’s worth the effort. When your marketing starts to slip, so does your chance of growing your business.
So, let us help you put it into action!
Our marketing team are creative at heart and have excellent written and communication skills. We can help you with:
Social Media – consistency is key!
The thought of posting on social media can be overwhelming, especially for a small business owner. There is a sense of pressure to be on every platform - but this isn't exactly true! The aim of social media is to get you in front of the right audience. Our team can advise you on which social media platforms are suited to your business and work with you to create a bespoke social media plan to suit your needs. We can also schedule the content for you, so you won’t have to worry about missing a day or finding time to post them yourself.
If you’d like help creating content, the marketing team will work with you to understand your brand identity and audience. We will use this information to create eye-catching social media posts that effectively promote your products/services. We can create platform-optimised graphics and videos, engaging captions in your tone of voice, as well as research suitable hashtags to accompany your posts.
The platforms we work with are Instagram, Facebook, LinkedIn, Twitter, Pinterest and Google Business Profile.
We can also review your existing social media profiles to ensure you are getting the most out of the platforms. We will give you feedback on what you can do to improve your profiles, ensure everything has been set up correctly, as well as analyse the type of content you post. Implementing these small changes could make a huge difference to your success on social media.
Most profiles also include a branding element, such as a cover photo, to help personalise your page. Maintaining consistency is crucial when it comes to establishing a strong brand identity online, and the team can design elements like this for you. Our designs will make your business easy to recognise as well as stand out from the competition. If this is something you’d like to know more about, you can view our branding packages here.
Email Marketing – are you scared to press send?
Email remains a successful tool for direct communication. Our team at Admin and More focuses on nurturing relationships with your audience through the creation of personalised and valuable content.
We can work with you to create newsletters or email automations and sales funnels to go out to your audience, that keep your subscribers informed, entertained and connected to your brand. The team will monitor your email performance, working to improve your email open and click-through rates.
Whether you need support with writing content, designing emails that showcase your brand or getting automations set up, we are here to help.
The email Marketing platforms we use include SquareSpace, MailerLite, Mailchimp, Brevo, Simplero and Hubspot. However, you are not limited to these platforms. So, if you are using a different one, please let us know. The marketing team are always happy to learn new systems and support you in any way we can. We can also conduct research to help you choose the right email marketing platform to suit your needs and budget. It’s time to create effective campaigns that will drive engagement!
Blog Posts – Informative content to boost your SEO!
Blogs are a great addition to any website – they allow you to demonstrate that you are an expert in your field, showcase your personality and provide readers with content that truly resonates with them. It’s also a great way to drive traffic to your website.
With that being said, not everyone has the time, expertise or desire to write longform content.
Admin and More can create captivating and informative blog posts tailored to your niche, providing readers with useful information about your business. The blogs will be SEO optimised and written with your brand’s tone of voice.
Whether you want to brainstorm blog topics, get someone to proof check your writing, or have blogs written from scratch, we can help you.
Website Management – is your website informative and easy to use?
A website is one of the most important business assets for sharing information, building credibility, and standing out in a crowded marketplace. In this digital world, every small business needs to have a website. However, your business will have greater success if your content is accurate and the layout is functional.
Your online shopfront should be exciting, informative, and easy to navigate. Our team can help you set up and keep your website up to date on a selection of website builders, such as WordPress, Squarespace, Wix, Shopify, Payhip and Simplero. We will ensure that your website is not just aesthetically pleasing but also functional and user-friendly. Our team has a WordPress specialist who can perform regular updates and security enhancements to optimise loading speed and user experience. This service will help to enhance your visitors' experience, boost your search engine rankings and drive conversion.
If you are looking for feedback on your website, our Website Review is just what you need. This is a great opportunity to get personalised feedback from someone outside your organisation who can look at it from a customer's point of view. A page-by-page analysis will be conducted to:
Check for any broken links
Proof-read the copy
Review your visual content
Analyse your site structure and aesthetics
Check your website readability
Highlight call-to-actions
This will help us identify ways you could improve user experience and increase conversion.
Want to work with us?
Whether you're looking to review your marketing strategy, refresh your website, build a consistent social media presence, or maintain a loyal audience through emails and blogs, our team are here to offer a helping hand. Collaboration is key, so we will work with you closely and value your feedback throughout the whole process. We can help market your business on an ongoing basis or for an ad-hoc project or task you have coming up.
Your goals are OUR goals - Let's make it happen together!
