What Is A CRM And Why Do I Need One?


Whether you are just starting out or have been in business for 15 years or more, a CRM will help you manage and grow your business.

CRM means a Customer Relationship System – essentially, it’s just a clever database.

Sounds very fancy, and maybe you’re wondering how that is really necessary.

But yes, with the march of technology, a host of affordable and very exciting CRM systems are now available, putting the world at your fingertips.

So it’s time to ditch the filing cabinet full of paper, the old fashioned client record cards and even the excel spreadsheet. If you aren’t doing it, you can bet your competitors are!

What Is A CRM And Why Do I Need One?

A good CRM system doesn’t need to be either complex or expensive and will help you in a number of ways. You can use a good CRM to:

  • Store information about your customers, their preferences and their buying habits
  • Manage ongoing marketing communications with your customers
  • Select which customers to target with particular campaigns, e.g. to cross sell a service they may not yet be using
  • Measure the effectiveness of any marketing campaigns
  • Manage your prospect list to ensure you convert as many as possible
  • +++

These are just a few of the very many reasons to use a good CRM system. Admin & More can help you with the question “what is a CRM and why do I need one” and can help you choose the right one to help your business grow – we can even help you transfer your existing customer information to your new system! See more details on how we can help here.

To find out more about how we can help you get your customer and prospect information into shape, just call us on 01933 428151 or email us.